Emotional Marketing Statistics 2023: [NEW Stats & Data]


Emotional marketing is one of the most important aspects of any business.

It’s what helps you connect with your customers on a personal level, and builds trust between you and them.

To create successful emotional marketing campaigns, it’s important to understand the latest emotional marketing stats and trends.

That’s why I’ve put together this list of the 12 best emotional marketing statistics for 2023.

emotional marketing statistics data

1. Ad campaign with emotional content performs twice as well as ads with only rational content (31% vs. 16%)

emotional marketing research data 1
Emotional Marketing Statistics 1

In today’s competitive marketplace, businesses are always looking for ways to gain an edge over their competitors.

One area that has seen a lot of growth in recent years is emotional advertising. 

Emotional ads are those that connect with the viewer on a personal level, evoking feelings of happiness, sadness, or anger.

And according to a recent study, they are twice as effective as ads that rely solely on rational content.

The study found that emotional ads resulted in a 31% increase in purchase intent, while ads with only rational content saw a 16% increase.

So if you’re looking to create an ad campaign that will resonate with your audience, don’t be afraid to tap into their emotions.

emotional marketing facts 2
Emotional Marketing Statistics 2

In today’s competitive marketplace, it is more important than ever for brands to forge emotional connections with their customers.

A recent study found that 71% of consumers are more likely to recommend a brand that they have an emotional connection to, as compared to just 45% who don’t have an emotional connection.

That’s a significant difference, and it’s easy to see why.

Not only are people more likely to recommend a brand that they’re emotionally attached to, but they’re also far more likely to continue doing business with that brand over the long term.

In fact, customers with an emotional connection to a brand have a 306% higher lifetime value.

That makes sense when you think about it; after all, we’re more likely to stay loyal to brands that we feel positive about.

So if you want your brand to thrive, focus on creating an emotional connection with your customers.

It’s the key to success in today’s marketplace.

3. 70% of people buy a product because an advertisement emotionally triggers them

emotional marketing stats 12
Emotional Marketing Statistics 3

As a business owner, it’s important to understand what drives your customers’ purchase decisions.

While price and quality are certainly important factors, emotion is also a powerful force.

According to a study by Unruly, 70% of people buy a product because an advertisement emotionally triggers them.

This means that businesses need to create ads that resonate on an emotional level in order to be successful.

By appealing to emotions, you can create ads that are more likely to convert prospects into paying customers.

4. When deciding which brands to buy, 82% of consumers are loyal to their favorite brands (compared to only 38% of consumers who have low emotional engagement)

emotional marketing stats 10
Emotional Marketing Statistics 4

When it comes to making purchasing decisions, consumers are often driven by emotion.

We may rationalize our choices by saying that we’re looking for the best value or the most practical option. Still, at the end of the day, we usually choose the products with that we have the strongest emotional connection.

This is why brand loyalty is so important for businesses.

When consumers are emotionally attached to a brand, they’re much more likely to continue buying from that company, even if there are other options available.

According to a recent study, 82% of consumers are loyal to their favorite brands, compared to only 38% of those who have low emotional engagement.

This indicates that businesses should focus on creating an emotional bond with their customers if they want to build long-term loyalty.

There are many ways to do this, such as investing in marketing campaigns that tell stories or designing packaging that appeals to consumers’ senses.

By understanding the importance of emotions in purchasing decisions, businesses can create strategies that will help them build strong relationships with their customers.

5. Videos with strong emotional content are 2X more likely to be shared than videos with weak emotional content

emotional marketing trends 5
Emotional Marketing Stats 5

In an age of constant content overload, it can be hard to make your videos stand out from the crowd.

However, new research from Unruly suggests that one way to ensure that your videos are shared is to focus on emotion.

The study found that videos with a strong emotional reaction were two times more likely to be shared than videos with a weak emotional response.

This is likely because strong emotions help to create a sense of connection and unity, which are key drivers of social media sharing.

So, if you want your videos to be shared, it’s important to focus on creating an emotional response in viewers.

6. Customers who have an emotional connection with an organization are 52% more valuable than those who are highly satisfied

emotional marketing statistics 6
Emotional Marketing Stats 6

The bond between customer and company is a special one.

It’s more than just a transaction- it’s an emotional connection.

When customers feel a deep connection to an organization, they are more likely to stick around through the good times and the bad.

They are also more likely to recommend the company to others and become brand advocates.

In fact, customers with an emotional connection to a company are 52% more valuable than those who are simply highly satisfied.

By creating an emotional connection with the customers, companies can build lifelong relationships that will lead to long-term success.

7. In 95% of cases, subconscious factors influence purchases

emotional marketing stats 11
Emotional Marketing Stats 7

It’s no secret that emotion plays a role in marketing and purchasing decisions.

But did you know that, in most cases, subconscious factors are the driving force behind these decisions?

That’s right – according to a recent study from Inc, 95% of purchase decisions are influenced by subconscious emotional factors.

This means that, even if customers are unaware of it, their emotions are always playing a role in their buying decisions.

As a business owner, it’s important to understand this dynamic and use it to your advantage.

By creating an emotional connection with your customers, you can increase the likelihood that they’ll purchase from your company.

So don’t underestimate the power of emotion in marketing – it could be the key to driving sales and growing your business.

8. Only 15% of consumers believe brands are good at creating emotional connections

emotional marketing stats 8
Emotional Marketing Stats 8

In a world where consumers are bombarded with marketing messages daily, it’s no surprise that many people tune out advertising that doesn’t speak to them on an emotional level.

According to a recent study, only 15% of consumers believe brands are good at creating emotional connections.

This means that the vast majority of people aren’t feeling any sort of connection to the brands they see and interact with on a daily basis.

One way to combat this disconnect is to focus on creating advertising that tells a story and taps into the emotions of your target audience.

When done correctly, emotional storytelling can be an incredibly effective way to forge a connection with your audience and build long-lasting relationships with customers.

9. When it comes to emotional engagement with brands, Italians are the most engaged (65%)

emotional marketing statistics 9
Emotional Marketing Trends 9

Italians are the most engaged when it comes to emotional engagement with brands, according to a recent study.

65% of respondents in Italy said they feel emotionally connected to brands, compared to 57% in Brazil, 44% in the UK, and just 33% in Sweden.

These findings suggest that Italians are more likely to form strong bonds with brands and remain loyal customers over time.

10. Ad campaigns that generate above-average emotional responses account for 23% of sales spikes.

emotional marketing facts 3
Emotional Marketing Trends 10

Emotional responses are a powerful tool that can be used to sell products and influence behavior.

In fact, studies have shown that ad campaigns that generate above-average emotional responses account for 23% of sales spikes.

This is because emotions play a key role in decision-making. When we feel an emotional connection to something, we are more likely to take action.

Therefore, businesses that can tap into customers’ emotions are more likely to succeed.

The most effective way to do this is to create ads that tell a story.

Stories are the most powerful way to engage customers’ emotions, and it can be used to sell anything from clothes to cars.

So if you want to create a truly effective ad campaign, focus on telling a story that will resonate with your audience on an emotional level.

11. Compared to positive superlatives (“best” or “always”), headlines with negative superlatives (“worst” or “never”) have 30% higher click-through rates

emotional marketing trends 4
Emotional Marketing Facts 11

In a fast-paced world where we are constantly bombarded with information, it can be difficult to get people to pay attention to your message.

That’s why it’s important to know how to craft a headline that will grab readers’ attention and make them want to learn more.

According to a study by Outbrain, headlines that use negative superlatives (“worst” or “never”) are 30% more likely to be clicked on than those that use positive superlatives (“best” or “always”).

So, if you want people to read your article, blog post, or email, consider using a headline with a negative superlative. 

12. Anger-inducing content has a 38% chance of going viral

emotional marketing statistics 7
Emotional Marketing Research Data 12

Have you ever wondered what it takes for a piece of content to go viral?

As it turns out, there’s no one-size-fits-all answer.

However, a recent study by Moz found that anger-inducing content is 38% more likely to be shared than other types of content.

But wait anger does not mean to insult readers, it just needs to be a strong emotion like anger on a controversial topic.

So, if you’re looking to create content that has a chance of going viral in 2023, consider creating content that elicits an emotional response from your readers.

As you can see, emotional marketing can be a very effective way to connect with your audience and sell products.

I tried to share

10+ best emotional marketing stats for 2023 in this article. I hope that you find this helpful and that it will inspire you to try emotional marketing in your own business.

Which emotional marketing statistics that you find interesting? Let me know via the comment below.


About Author
Girl in a jacket
Sumit is a full time blogger and affilaite marketer from India who has more than 5 years of experience in blogging, SEO and affilaite marketing. He is also the founder of BloggingLift.com website and his Facebook group "Blogging Lift" has joined by 40,000+ bloggers all around the world. So, follow him to get some proven blogging advice from him.

Leave a Comment