Today here I’m going to show you How To Do Keyword Research In 2020 to rank higher on google.
After reading this article you will able to find amazing keywords for your blog to rank your article quickly.
In fact, we are also using all these methods for finding keywords for our blog and the good thing is that we are ranking on our 80% keywords.
Keyword Research is a very important step to bring a lot of organic traffic to your website or blog.
If you are not taking this step as a serious step then my lovely friends you are doing a big mistake.
If you will not do proper keyword research before writing an article then you might not be able to rank your article.
I have seen many bloggers they are writing articles on high competition keywords.
Do you know what they think before writing the article?
They think we’ll write an amazing piece of article on that particular topic and will make backlinks for that post and got ranked on that keyword.[ss_click_to_tweet tweet=”How To Do Keyword Research In 2020?” content=”How To Do Keyword Research In 2020?” style=”2″ link=”1″ via=”1″]
But, my friends it will not happen without doing proper keyword research.
So, Here’s a deal for you,
Either read this article and acquire knowledge that others do not have or go away from here without reading this article and waste your time.
Now the choice is yours
So without any further due let dive right in.
If you have any doubt regarding this topic or any other topic then let me know via the comment section given below:
What are Keywords?
Keywords are search terms that we type into Google or any other search engine.
For example, if I want to know about best keyword research tools then I’ll type and search this term on Google or any other search engine.
So the words I have written is the keyword.
Types of Keywords
Keywords are mainly categorized into three types; short tail keywords, medium tail keywords, and long tail keywords.
There are many types of keyword apart from this like Fresh Keywords, Evergreen Keywords, Geo-Targeting Keywords, Product Defining Keywords, etc.
If you want to know more about these types of keywords then comment me below “YES I want”.
Short tail keywords
These are the keywords that have only one or two words like shoes, men’s shoes these keywords have high search volume but also they have very high competition.
Medium tail keywords
These types of keyword have three or four words. They have a lower amount of search volume and the competition is high and low both.
These types of keyword are very specific and have four or more words. They have low search volume but also they have low competition.
So you can easily rank on these keywords they will give you a targeted audience to your website.
Now the question is that which keyword is best then my answer is medium tail keywords and long tail keywords.
If you are a beginner then I’ll suggest you work on Long Tail Keywords because they have more search intent and it is likely easy to rank these keywords quickly.
What is Keyword Research?
Keyword research is the process of finding words and phrases that people are using in search engines to find solutions for their problems.
Importance Of Keyword Research
Now the question is why it is important?
So, here is the answer…
Keyword Research is the most important step in SEO because it helps you to find a good keyword for your blog to rank in search enigne and starts bringing traffic to your website.
If you will not focus on keyword research then you will not be able to rank your article in any search engine.
So, my dear friends, this is the main reason behind keyword research.
I have seen many bloggers they are writing articles on random keywords without any keyword research that is the main reason behind every unsuccessful blogger (according to me).
So before writing an article, keyword research is the first job you have to do…
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What is Search Intent?
Search intent, also known as user intent, this is the hidden reason behind a search query.
In today’s time, Search Intent is also a very big ranking factor most of the bloggers do not know about this…
In simple words, when you type a search term in Google, what are you actually searching for?
There are many reasons behind your search query like you want to know something, you want to buy something or any other else.
Let me show you an example:
As you can see in the above image I have searched a keyword on google that is “Shoes”
So can you tell me what I want to know about shoes?
Obviously no, because there is no search intent…
But, if I search “buy Nike shoes” it means I want to buy Nike shoes here is search intent.
So always remember that your selected keyword has search intent.
Types of Search Intent
There are 4 Types of Search Intent:
1) Informational 2) Navigational 3) Commercial Investigation 4) Transactional
These types of search queries are used when a user wants to know the answer to something. These queries are generally question-based queries. For example:
- How to start a blog?
- What is blogging?
- Ideas to lose weight
- Tips to write an essay
These types of search queries are used when a user wants to go to a specific site or web page.
For example, If I want to find the website of Lenovo then I simply search Lenovo on google to visit their website.
This search intent may include the name of a brand, the name of a product, the name of a service, etc.
These types of search queries are used when a user wants to buy a product or service and he wants to get information about those products.
For example, If I want to buy web hosting then I’ll search keywords like top 10 best web hosting, best web hosting, [hosting name] review, Comparison between [hosting name] vs [hosting name], etc.
I hope now you have learned many things about search intent.
These types of search queries are used when a user wants to buy a product or service. For example, buy a2 hosting, buy Realme 3 Pro, buy boya m1 mic, etc.
Important Factors To Keep In Mind While Doing Keyword Research
Keyword Competition – Whenever do keyword research keep in mind that the keyword you are selecting may be less competitive. If you will choose a high competitive keyword then it would be difficult to rank on that keyword.
Search Volume – Search volume shows, how often a keyword is searched in a month or a year. This is also a very important factor to keep in mind because if you will work on a keyword that has 0 search volume so what profit you will get.
So, always choose a keyword that has a minimum 1000 search volume monthly.
SERP Difficulty – This is the manual method to check the difficulty of any keyword with the help of this method you can know that the keyword you have chosen is really hard or not.
Long Tail Keywords – As I said before if you are a beginner then you should always go for Long tail keywords because these types of keywords are very easy to rank.
Benefits Of Keyword Research
- Keyword research will help you to get targeted traffic to your website.
- If you will do proper Keyword Research then you can rank your articles without any backlinks.
- It will also help you to get a high conversion rate for your website.
- As per my experience, I can tell you that keyword research will also help you to save your time.
- Proper Keyword Research will also help you to get more social shares.
Best Keyword Research Tools
Here are the best keyword research tools that will help you to save your time and also help you to find amazing keywords.
Keyword Everywhere is one of my favorite FREE keyword research tool.
I love it because it shows the data of all the keywords around the web page (See in the image).
This is an extension of Chrome which you can add to your Chrome by clicking here.
If you are doing blogging from your smartphone and want to use this extension then watch the video given below.
Google Keyword Planner
Google Keyword Planner is the free keyword tool provided by Google for finding keywords for Google Ad Campaigns.
Yet, it’s an amazing tool for finding keywords the data shows in this tool comes straight from Google.
When I started blogging, I used this tool to find keywords for my website.
Ubersuggest is also a free keyword research tool to find keywords for your article.
If you are a beginner then I’ll suggest you to use this tool because it’s a free tool and helps a lot.
This tool works on the principle of google suggest.
Soovle is the free keyword research tool but an ultimate tool there are many features in this tool that will help you a lot while doing keyword research.
If you have money and you want to invest then SEMrush is the best keyword research tool for you.
Now the question is why it is best. So the answer is because it saves a lot of time.
Ahrefs is also a wonderful keyword research tool Personally I’m using this tool for the last few months and it’s amazing.
Because in this tool, you will find all the features that a blogger needs.
How To Do Keyword Research In 2020?
Keyword Research Using Google
First of all, I’m going to show you how to do keyword research using google.
Yes, it’s possible to find great keywords using google but HOW?
From Google Suggest
This is the first method to use google for finding keywords.
Let’s see how to use it.
Step:1 – Open Google into your browser. (Must enable keyword everywhere extension)
Step:2 – Now type your topic as you can see in the image below I have typed a topic “lose weight”
Now as you can see Google suggesting me a lot of keywords related to losing weight.
These keywords are very beneficial if you will work because Google is suggesting these keywords means peoples are really finding the solution of their queries regarding that particular keyword.
These types of keywords have high search intent and it will be very beneficial for you.
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From People Also Ask
This is also an amazing method to do keyword research.
But, How to use it let’s know!
Step:1 – First, you have to search for your topic in Google.
As you can see in the image I have searched for a topic “best keyword research tool”. Now when you scroll down you will see a section of people also ask.
These keywords will help you to rank your post quickly in Google.
From Search Related To
This is the third way to find keywords from Google.
So, Let’s know how to use it for finding amazing keywords.
Step:1 – Search your topic in google.
Step:2 – Scroll to the bottom.
Here you will see a section of “Searches related to your keyword”.
This method will help you to find LSI Keywords for your blog post.
Keyword Research Using Amazon
Hmm! It’s looking interesting.
If you have a niche site or an Amazon affiliate site then this method will help you like a charm for finding keywords.
Most of the people don’t know about this method of keyword research.
That is the main reason why they are unable to rank their sites and earn money.
But, Today I’m going to give you a proper knowledge of keyword research using Amazon.
So, Let’s know about it.
Step:1 – Visit to the official website of Amazon.
Step:2 – Click on the “Shop By Category” option. (Here you will see a lot of categories)
Step:3 – Click on any category you want to work on.
I have opened a category of “Wearable Devices”.
Here you will have to choose a product like I have chosen a product “Mi Band 3” this keyword has high search volume and also high competition.
But you will have to find some other keywords included Mi Band 3 like “Mi band 3 vs Honor band 4”.
This keyword has a good search volume and its competition is also low. It means this is the best keyword.
I hope now you have understood How To Use Amazon For Keyword Research.
Keyword Research Using Ubersuggest
Ubersuggest is a free keyword research tool that works on the principle of Google Suggest.
Now we are going to learn how to use Ubersuggest for keyword research.
There are many methods for using Ubersuggest and today I’m going to show y0u Top 3 methods that will help you to find great keywords for your blog.
Method: -1 Using Seed Keywords
For using this method first of all you have to find a seed keyword.
Seed keywords are primary keywords and also known as head keywords.
These keywords are very short. The length of these keywords are typically two words or three words.
For example, Artificial Intelligence, Web Hosting, Blogging Strategies, Email Marketing, Affiliate Marketing, etc.
Suppose I have selected a keyword “Artificial Intelligence” and now I have to find an amazing keyword that includes Artificial Intelligence so how to do this.
Let’s know about it.
Here I’m going to do all the things Step-By-Step so don’t skip any point otherwise you will not be able to find good keywords.
Step:1 – Visit Ubersuggest By Clicking Here.
Step:2 – Type your seed keyword and choose the country and click on the search button. (As shown in the image below)
Now, This kind of interface will open in front of you. As you can see in the image below the keyword web hosting have a search volume of 165,000.
The SEO difficulty of this keyword is also very high. So, if you will work on this keyword then you will waste your time.
Step:3 – Click on the Keyword Ideas section given in the top of the left side.
As soon as you click on the Keyword Ideas section, this kind of interface will open in front of you.
Here you will see a lot of keywords including your seed keyword.
Step:4 – Click on the filters option and fill the option as shown in the below image.
As you can see now only 14 keywords left and these keywords are easy to rank and you can work on these keywords.
NOTE: If you are a beginner then focus only on Long Tail Keywords because these types of keywords are easy to rank and you will get targeted audience to your website.
Now as you can see I got a keyword that has a search volume of 590 and then SEO difficulty of this keyword is very low.
Means this keyword is perfect for you.
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Keyword Research In Google Adwords
Google Adwords is a free keyword research tool provided by Google.
The information of Google Adwords is accurate because it comes straight from Google.
Many bloggers say that Google Keyword Planner is not good for keyword research but in my point of view, this is a great source for finding amazing keywords for your blog.
So let’s know how to use Google Adwords for finding keywords.
If you want to use this free keyword tool then you need to have a Google Ads account.
If you don’t have an Adwords account then you can create it in a few minutes by adding your email and website.
Step 1: Login to your Google Adwords Account and click on the tools icon given on the top of the page.
Step 2: Here you will get many options now click on “Keyword Planner” option.
Here you will see 2 different options first one is “Discover new keywords” and the second one is “Get search volume and forecasts”.
Step 3: Click on the “Discover New Keywords” option and type your topic and then click the “Get Started” button.
Now as you can see here, Google Adwords has given me the complete data for this keyword.
Now I can decide easily which keyword is good for me or you can also download all of the keywords by clicking on the Download button.
Keyword Research Using AnswerThePublic
Answer The Public is a free tool that will help you to find amazing keywords for your blog.
This tool helps you to find keywords in different ideas like:
- Questions – what, why, where, which, whom, how, etc.
- Prepositions – with, to, for, like.
- Comparisons – like, and, or, vs, between, etc.
- Alphabetical – a, b, c, etc.
Let me show you how to use this.
Step 1: Visit Answer The Public.
Step 2: Type your topic and click on the Get Questions option.
For example:- I’m going to search for “Affiliate Marketing” keyword this is a super competitive keyword but this tool will help me to find super easy keywords which I can rank very easily.
As you can see in the image below I got many suggestions that included Affiliate Marketing word now you can choose keywords from here and work on them.
Answer the Public is the Goldmine for affiliate marketer because this tool helps to find amazing keywords that have low search volume and also very low competition.
Conclusion – How To Do Keyword Research In 2020?
In this article, I taught you How To Do Keyword Research In 2020?.
I have discussed many methods of keyword research that you can use to find keywords for your blog.
If you have any questions, please let me know in the Comment Box. I’ll try to reply to your comment as soon as possible.